
At the end of August 2012, they were operating 304 more stores, bringing the total to 2,629. H&M operated 2,325 stores at the end of 2011. Under the "H&M with Friends", H&M will partner with Good American, a brand founded by Khloe Kardashian and Emme Grede, to feature their products in H&M's Swedish and German e-commerce shops.

Its worth was estimated at $12 billion to $16 billion. In 20, brand consultancy Interbrand ranked H&M as the twenty-first most-valuable global brand. Other brands Ĭoncept stores, including COS, Weekday, Monki, and Cheap Monday, were launched following H&M's expansion in Asia. While initially distributed online, the home furnishing items are now sold at H&M Home stores worldwide. In 2008, the company announced in a press release that it would begin selling home furnishings. store on 31 March 2000 on Fifth Avenue in New York City marked the start of its expansion outside of Europe. H&M continued to expand in Europe and began to retail online in 1998 with the domain hm.com registered in 1997, according to data available via Whois.

Shortly after, in 1976, the first store outside Scandinavia opened in London.

The company was listed on the Stockholm Stock Exchange in 1974. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss in Stockholm, which led to the inclusion of a menswear collection in the product range, and the name change to Hennes & Mauritz. The shop, called Hennes (Swedish for "hers"), exclusively sold women's clothing. The company was founded by Erling Persson in 1947 when he opened his first shop in Västerås, Sweden. H&M was founded by Erling Persson, and its current CEO is Helena Helmersson.

H&M is the second largest international clothing retailer, behind Inditex, the parent company of seven brands that include Zara, Pull & Bear, Massimo Dutti, and Bershka. As of 23 June 2022, H&M Group operates in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions. H & M Hennes & Mauritz AB or H&M Group (abbreviated H&M) is a multinational clothing company based in Sweden that focuses on fast-fashion clothing for men, women, teenagers, and children. Monki, Weekday, Cheap Monday, COS, & Other Stories, ARKET
